Wednesday, November 14, 2012

Blogger Critique


    I decided to critique the blog, Gawker. This blog is known for its satirical new writing and many quips whether dealing with politics or entertainment. One of my favorite journalists, Cord Jefferson, is the West Coast editor of Gawker. He writes interesting articles on race relations and politics. I always enjoy reading his opinion. The blog as a whole is well run and meets the highest standard within the blogosphere. It is not surprising that Gawker is constantly placed on top blogging lists year after year. They excel at all the requirements that are listed under the ‘demands of the audience’ in our book.
    Our textbook states that web surfers have come to expect certain things from sites. Gawker is has great speed. There is little time wasted between clicking the link and gaining access. The site has impressive visual logic and is very navigation able. It has a very clean design that makes the user feel as if they can find any article without trouble. However, they still maintain their depth. The articles are lengthy and have a wonderful mixture of wit and factual information. All of these things come together to make one of the most relevant news sites on the internet today.

React and critique "The Persuaders" video

While watching "The Persuaders" I had a range of emotions. At first, I was fascinated by how detailed and well thought out marketing departments were. Then I was shocked when I realized how invasive it all was. I had not thought about how many ads I consume on a regular basis. It was eye opening and educating to learn about "the clutter" that I was inhaling.

The video is narrated by a journalist named Douglas Rushkoff. He goes to various companies and media gurus to get to the bottom of the advertising world. It was fascinating for me to see the thinking that goes behind everything. I was captivated by Song airlines. Song, a low cost branch of Delta was created in order to compete airlines such as Jet Blue. Delta wanted a young, more hip version of its own self. Song would have different features from Delta:
  • The offered organic, fresh meals.
  • All the planes had a lime green theme.
  • The airline featured singing flight attendants.

The only problem is that Delta has been losing money. So Song is a risk that Delta can not afford to have fail. The video showed meetings with designers and how detailed the process is. You never really sit down and think about how much thought goes into a commercial you've just seen or a magazine ad you glanced over. That was the most astonishing. In one scene they sit down with the co-creator for Kate Spade and pitches them a commercial idea for Song. Every single second is broken down and analyzed. Each frame of the commercial was plotted out.

A lot of the commercials they played in this video were still memorable to me. There was a specific Tide commercial that played which I remember loving so much years ago. It had a song with it and I would hum the song. When the commercial appeared within the video I didn't recognize it, but then the song started playing and I knew that I had experienced this commercial before. The documentary reveals that it was meant to appeal to African-Americans. It is scary to me how it worked.


Now that I am more educated I will definitely be mindful of how many ads I allow myself to intake and the way they affect me. Since watching the video I am more aware of techniques these advertisers use. The documentary referred to mass advertising as clutter. It is important to note that we have allowed them to also literally clutter our own lives.  

Wednesday, October 24, 2012

POP NEWS

Anne Hathaway's "Shocking" Les Misérables Transformation: "She Did What She Had to Do"

Anne Hathaway has lost a tremendous amount of weight for her new role. The public has expressed concerns about the drastic change. Hathaway's chopped coiff probably made her look a bit worse for the wear than the others.
 
 

'Gangnam Style' rapper shows UN chief some moves

UN Secretary-General Ban Ki-moon says he is jealous of South Korean rapper Psy.
The UN chief joked during a meeting with the rapper that he felt overshadowed by the star, whose video has scored over half a billion views on YouTube. The two lavished praise on each other at UN headquarters Tuesday, with Ban even risking a few of Psy's trademark dance moves from the viral smash video Gangnam Style.
 
 

Newlyweds Justin and Jessica cash in on pix

The celebrity couple have sold off tehir wedding photos for a cool 300k. The notoriously shy couple had a lavish ceremony with only close friends and family. The groom even performed a song just for his bride.
 

SPORTS NEWS

Celtics quiet on old friend Ray Allen


Ray Allen has left the Celtics and brought a whole heap of anger to theHeat. His careless comments about Doc Rivers and the program have left him in hot water. The Celtics and Heat meet in the NBA's season opener on Tuesday in Miami.

LINK

Murray State suspends Zay Jackson

Murray State has suspended Zay Jackson. Jackson had been suspended indefinitely last month after his arrest after striking two people with his car in a Wal-Mart parking lot following an altercation. He pleaded guilty on Oct. 12 to wanton endangerment and was to be sentenced Monday.

LINK

Stephen Rogers ends career

Recurring knee problems have ended the playing career of a Brigham Young senior forward.
BYU coach Dave Rose announced Wednesday.The 6-foot-8 Rogers was part of a BYU team that won a school-record 32 games in 2010-11 and reached the round of 16 in the NCAA tournament.

LINK

Tuesday, October 16, 2012

National News

Toddler dies from E. coli after trip to county fair

There has been an E.Coli outbreak at the Cleavland County Fair prompting the death of a young child. Authorities have yet to point where the virus stems froms. The North Carolina Health Department is still investigating.

LINK

Worker dies in tuna plant oven

A worker has died in a tuna plant accident after being cooked to death. Authorities still have no furtehr statements on the matter. The company says that the victim, Joses Melena, had been with the factory for years and was a hard worker.

LINK

Billy Graham site removes Mormon 'cult' reference after Romney meeting

Billy Graham's recent meeting with Mitt Romeny has prompted a religious change of heart. His website which once listed Mormonism as a cult has now erased it's statement.

Friday, September 28, 2012

Weather

WEATHER NEWS 

SINGAPORE
It's going to be partly cloudy in Singapore today with a high of 32 Celsius. Expect showers to pick up at the tail end of the weekend and continue into Monday.

LINK

BEIJING
It's going to be fair in Beijing with a low of 10 Celcius. Expect the temperature to stay fair throughout the weekend. The high is 22.

LINK

KOREA
Korea will have some cloudy skies. It will be dark and dreary with a high of 21 Celsius and a low of 12. Hopefully clouds will clear by Monday.

LINK

Friday, September 21, 2012

9/21/2012 - International News

Diplomatic missions close amid fear of more protests

Several diplomatic facilities were shuttered Friday as many braced for intensified protests over the anti-Islam movie "Innocence of Muslims," as well as recently published cartoons in a French publication of a figure resembling the Prophet Mohammed.

LINK

North Korean video evokes 'Gangnam Style' to taunt South Korean candidate

The North Koreans have a sense of humor. They created a video mocking a South Korean political candidate. The Koreams have always had tension and been at odds with one another.

LINK

Opposition: Dozens killed as Syrian warplanes hit gas station

Syrian government warplanes targeted a northern town Thursday, hitting a gas station and triggering an explosion that killed at least 55 people, opposition forces said.

LINK